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LinkedIn Meets IT Central Station and Oktopost for UnWebinar
On May 29th, The World’s First UnWebinar on B2B Tech Social Media takes place—are you in? Ok, so what the heck is an UnWebinar? No slides, no boring presentations—just an open discussion via live video...
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Salesforce vs Microsoft Dynamics CRM—Vendor Rugby
Both Microsoft and Salesforce have been in a rugby match for the last 10 years for customer relationship management (CRM) software solutions. In other words, possession of the “football” goes back and...
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CIO.com—8 Tips and Questions for Choosing Software Vendors
In a recent post for IT Central Station’s Executive Interview Series with Diane Schwarz, we took an in-depth look at specific tech buying decisions for a specific industry. Now let’s take a look at the...
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IT Pros Looking for Enterprise Solutions . . . “S-h-o-pp-ing . . .we’re...
Remember the 80’s song from the Pet Shop Boys? Ok, even if you don’t, it was a big hit and LinkedIn and other community sites like IT Central Station are now becoming a big hit for finding what works...
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HubSpot vs Marketo—Marketing Matchup
Marketing tools provide promise for scalable and efficient ways to get your content to the right audience. The better you do this, of course, the more prospects you get and ultimately more sales and...
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SharePoint vs Yammer—Jousting on Social
We assume that Microsoft bought Yammer (for a lot of money) to joust as a complement to SharePoint and against other vendors. Over a year ago Kevin McLaughlin from the Business Insider had said about...
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The Yelpification of Enterprise Tech
5 Reasons Customer Reviews Are Essential to Your Marketing Strategy Product reviews, peer content, and professional social communities are rapidly taking over the $3 trillion enterprise technology...
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